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Predicting the future: researching users that don't exist yet

Posted by: Gemma Hutley, Posted on: 15 April 2019 - Categories: Our services, User research
Product ideas in the form of cereal boxes providing important insight into the main concerns and what the value of a digital service would be.

Since summer last year we’ve been researching the users of potential services to support Offender Management in Custody (OMiC). What’s the issue with that? Those users don’t exist yet. At least not in the roles and contexts that they will do.

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